上市集團的網站企業會有更高的關注度，長期的發展需要網站不斷迭代更新內容，我們都知道二八定律，20%的人占據著80%的資源，發展到上市、集團的這類企業都是有硬實力的，我們建設網站需要從企業所處行業的解決方案考慮這類企業的內容維護及品牌統一視覺形象。
　　The website companies of listed groups will have higher attention, and long-term development requires the website to constantly iterate and update content. We all know the 80/20 rule, where 20% of people occupy 80% of resources. Companies like listed and group companies have strong capabilities. When building a website, we need to consider the content maintenance and brand unified visual image of these companies from the perspective of their industry solutions.

　　一、三大思維
　　1、 Three major ways of thinking
　　1. 時間思維權威與實力是企業最需體現的，我們會更加注重網站的嚴謹與精細程度，大氣的圖片設計與更合適的排版布局。跨地區、跨行業的特征明顯，子公司分布眾多，一個集團旗下可能有眾多分公司需要搭建單獨的網站，統一的視覺規范，是我們需要考慮的。而主公司的嚴謹規整的布局是最安全的，正式、正規、有條理加上一點創新，是我們較為推薦的，我們力求在15秒內讓用戶了解我們的企業實力，并在查閱我們旗下所有網站的時候一眼就識別是同一家集團所屬，通過互聯網龐大的網站統一視覺標準去體現實力是我們的方式之一。
　　1. Time thinking authority and strength are the most important aspects that enterprises need to demonstrate. We will pay more attention to the rigor and refinement of the website, as well as the atmospheric image design and more suitable layout. The cross regional and cross industry characteristics are obvious, with numerous subsidiaries distributed. A group may have multiple subsidiaries that need to build separate websites, and a unified visual standard is what we need to consider. The strict and orderly layout of the main company is the safest. We recommend it to be formal, formal, orderly and a little innovative. We strive to let users understand our enterprise strength within 15 seconds, and identify the ownership of the same group at a glance when looking at all our websites. One of our ways is to unify visual standards through the huge Internet websites to reflect our strength.
　　2. 品牌思維
　　2. Brand thinking
　　上市意味著實力，企業與企業最終都是資本與用戶的競爭，我們需要在我們的品牌意識里面了解我們所在的市場，貝殼找房的前身鏈家2010年到2012年通過收購與并購開了2000家門店，收購最好的地段、最好的位置、最好的團隊、房源客源經紀人人才全部收購，品牌思維我們需要增加一個概念叫做值錢，商業模式對，資本就會更多的賦能，那品牌發展就會越來越大。放在網站這個名片展示的載體上講，我們需要讓這張名片展示出企業真的很值錢，企業的規模、資產、人才、產業布局、子公司、完善的留資版塊等都是我們需要規劃進網站的。
　　Listing means strength, and ultimately, both companies compete with capital and users. We need to understand the market we are in within our brand awareness. From 2010 to 2012, the predecessor of Beike Zhaofang, Lianjia, opened 2000 stores through acquisitions and mergers, acquiring the best locations, teams, and talent from real estate agents. We need to add a concept called value to our brand thinking. With the right business model, capital will empower us more, and the brand development will continue to grow. On the website as a platform for displaying business cards, we need to make this business card show that the enterprise is really valuable. The scale, assets, talents, industrial layout, subsidiaries, and a complete capital retention section of the enterprise are all things we need to plan into the website.
　　3. 商業思維企業不斷做大的過程是不斷融資的過程，不僅僅是資本而是資源，渠道、人才、技術，把企業變成一個公眾型企業，為更多的人負責，跟更多的人產生鏈接，越多的人參與到企業投資，越多人希望企業更加成功，我們需要綁定更多的人參與到我們企業的發展，核心人才的鏈接、上下游的鏈接、員工的鏈接、投資機構的鏈接，我們需要賦予企業更多的想象的空間，上市是一個新的起點，所以在我們的網站建設當中，我們會溝通到很多客戶，有些客戶對網站的概念還停留在我只是一個展示而已，而在我們極簡慕楓看來，上市集團的網站不僅僅是一個網站，而是更多人希望你成功的一個載體，我們需要通過這個載體與各個資源進行鏈接，然后讓這個網站在互聯網上發揮它最大的影響力。
　　3. Business Thinking: The process of continuously growing a company is a process of continuous financing, not just capital but resources, channels, talents, and technology. To turn the company into a public enterprise, responsible for more people, connecting with more people, and involving more people in corporate investment and hoping for greater success, we need to bind more people to participate in the development of our company. We need to give the company more room for imagination, including links to core talents, upstream and downstream links, employee links, and investment institution links. Listing is a new starting point, so in our website construction, we will communicate with many customers. Some customers' concepts of the website are still limited to just a display, while in our extremely simple website, we need to give the company more space for imagination. In Mu Feng's opinion, the website of a listed group is not just a website, It is a carrier that more people want you to succeed. We need to link with various resources through this carrier, and then let this website exert its greatest influence on the Internet.
　　二、黃金15秒落地方案1. 上市集團的網站規劃不同點立足于不同行業不同的市場環境與目標群體，上市集團在網站需求上有一定的共性。主要是以下四個方面：視覺方面：統一企業視覺識別系統上市集團是企業達到的一個實力階段，在考慮到網站內容結構完整的基礎上，我們需要進一步的輸入企業的實力，通過更加嚴謹的布局以及更加精致的細節，我們需要花費更多的時間，確保企業官網完美輸入內容。
　　2、 Golden 15 second landing plan 1 The website planning of listed groups is based on different market environments and target groups in different industries, and listed groups have certain commonalities in website requirements. Mainly in the following four aspects: visual aspect: unified enterprise visual identity system. The listing of the group is a stage of strength achieved by the enterprise. Considering the complete content structure of the website, we need to further input the strength of the enterprise. Through more rigorous layout and more exquisite details, we need to spend more time to ensure the perfect input of content on the official website of the enterprise.
　　網站內容維護方面：便于跨部門協作維護不同部門之間配合完成網站的內容更新，這個需要有良好的后臺協作系統，并擁有一個便捷的審核功能，確保更新及時并且確保內容不出錯。
　　In terms of website content maintenance, it is convenient for cross departmental collaboration to maintain the cooperation between different departments to complete website content updates. This requires a good backend collaboration system and a convenient review function to ensure timely updates and error free content.
　　布局方面：嚴謹為基礎考慮到網站應用人群的廣泛性，我們需要網站有更好的兼容性與適配，確保用戶隨時隨地可以瀏覽到的優質不出錯的網站。
　　In terms of layout: Based on rigor and considering the wide range of website application users, we need the website to have better compatibility and adaptation, ensuring that users can browse high-quality and error free websites anytime and anywhere.
　　體驗感：傳遞用戶實力感與優質差異的創新體驗
　　Experience: Innovative experience that conveys users' sense of strength and high-quality differences
　　上市網站我們強調嚴謹嚴肅，恢弘大氣的感覺結合細節及動態打造不一樣的體驗感。
　　We emphasize a rigorous and serious approach to the listed website, combining details and dynamics to create a unique experience.
　　2. 需求分析2.1 項目背景網站目的：短期宣傳/中期賦能/長期沉淀 不管是哪個行業的上市公司，最終的目的是要獲取效益，獲得更多的資金與更多的用戶2.2 上市網站調研 我們所做的網站分析，更多是分析優質瀏覽量、高轉化率的網站，我們會分析這些欄目存在的共性，得出用戶行為習慣最佳閱讀方式及版面呈現方法。 3. 網站內容整理及欄目規劃 原始數據->分類整理->主次結構與視覺優先級邏輯->板塊呈現 在此類企業的版塊規劃中，在基礎欄目之外，我們需要規劃投資者關系、公告等上市公司所需要公示的欄目。
　　2. Requirements Analysis 2.1 Project Background Website Purpose: Short term Promotion/Mid term Empowerment/Long term Accumulation Regardless of which industry the listed company is in, the ultimate goal is to obtain benefits, more funds, and more users. 2.2 Listed Website Research Our website analysis focuses more on analyzing high-quality websites with high page views and conversion rates. We will analyze the commonalities among these columns and determine the best reading and layout presentation methods for user behavior habits. three Website content organization and column planning raw data ->classification organization ->primary and secondary structure and visual priority logic ->section presentation in the section planning of such enterprises. In addition to the basic columns, we need to plan columns such as investor relations and announcements that listed companies need to publicize.
　　4. 黃金15秒設計點提煉和整理需求分析及同行分析的結論，從而高效抓取設計點并通過發散思維打造品牌視覺點。
　　4. Extract and organize the requirements analysis and peer analysis conclusions of the 15 second golden design points, in order to efficiently capture the design points and create brand visual points through divergent thinking.
　　4.1 啟發點通過整合同行的優點及帶來的啟發，我們需要取其精華，結合自身產品通過設計進行進一步品牌加持。
　　4.1 Inspiration point By integrating the advantages and inspiration of peers, we need to take its essence and further brand blessing through design combined with our own products.
　　4.2 機會點通過描述同行的缺點和己方產品的機會，盡可能避免犯一些“常識性”錯誤，例如上市公司的網站去做一些花里胡哨的好似創新的動態效果。
　　4.2 Opportunity Points: By describing the shortcomings of peers and the opportunities of our own products, we try to avoid making some "common sense" mistakes as much as possible, such as creating flashy and innovative dynamic effects on the websites of listed companies.
　　4.3 目標點我們會結合黃金15‘設計關鍵點來幫您確定好網站整體視覺目標、行為目標、交互目標、品牌目標，從而讓用戶快速落地，在瀏覽網頁的有限時間內產生活躍的用戶信息。我們會通過便捷的在線會話及方便的表單留言實時獲取客戶，并通過打造私域流量，為客戶產生黏性創造空間。
　　4.3 Target Points: We will combine the key design points of the Golden 15 'to help you determine the overall visual, behavioral, interactive, and brand goals of the website, so that users can quickly land and generate active user information within the limited time of browsing the webpage. We will obtain customers in real-time through convenient online conversations and convenient form messages, and create space for customer stickiness by creating private domain traffic.
　　5. 瘋狂靈感我們設計從來不是埋頭苦干，網站設計需要商業性，商業需要市場驗證，我們需要整理大量網站快速獲得啟發，遵循幾個找靈感的原則，按照我們上面確定的“定位”“目標詞”“心智模型”為基礎進行海量搜索，并通過① 收集；② 提取；重復1與2，來達到最大化的輸入輸出。
　　5. Crazy Inspiration: Our design is never hard work. Website design requires commercialization, and commercialization requires market validation. We need to organize a large number of websites to quickly gain inspiration, following several principles of finding inspiration. Based on the "positioning", "target words", and "mental intelligence model" we have determined above, we conduct massive searches and collect them through ①; ② Extraction; Repeat steps 1 and 2 to achieve maximum input and output.
　　6. 設計落地6.1 以統一的視覺體系為基礎做思維散發企業需要一份完整的VI、CI去規范視覺文化系統。再結合手冊去創新我們的布局版式。
　　6. Design implementation 6.1 Based on a unified visual system for thinking dissemination, enterprises need a complete VI and CI to standardize the visual culture system. Combine the manual to innovate our layout layout.
　　本文由 濟南網站設計 友情奉獻.更多有關的知識請點擊 https://www.xinnuoshang.cn/ 真誠的態度.為您提供為全面的服務.更多有關的知識我們將會陸續向大家奉獻.敬請期待.
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