·美業門店視頻拍攝??要向誰“模仿”？1. 同行賬號視頻從行業一致性、目標群體一致性，賬號定位和目的一致性等出發，同行賬號視頻是我們的首選“模仿”對象
　　·Video shooting of Meiye stores?? To whom should we 'imitate'? 1. Starting from industry consistency, target audience consistency, account positioning and purpose consistency, peer account videos are our preferred "imitation" objects
　　① 主要以賬號的定位作為判斷依據：如目前常見的皮膚管理類賬號有以下幾種：招商加盟&產品培訓課程、拓客公司&代運營、美業門店拓客引流等；那我們美業門店做抖音的目的，就是想推廣抖音團購進行拓客引流，所以我們借鑒的肯定是后一種賬號
　　① The main criteria for judgment are based on the positioning of the account. For example, there are several commonly used skin management accounts, such as investment and franchise&product training courses, customer acquisition companies&agency operations, and beauty store customer acquisition and drainage; The purpose of our Meiye store to do Tiktok is to promote Tiktok group buying to attract customers, so we must use the latter account for reference
　　② 同行賬號搜索及篩選方式：關鍵詞搜索，如“皮膚管理”、“美容”、“同城團購”等
　　② Search and filtering methods for peer accounts: keyword search, such as "skin management", "beauty", "local group buying", etc
　　③ 定位判斷依據：可以從賬號名稱、簡介、是否上架了團購、以及賬號視頻內容等地方，分析賬號定位與宣傳目的（比如是宣傳品牌的，還是宣傳項目或產品的）等
　　③ Basis for positioning judgment: Account positioning and promotional purposes (such as brand promotion, project or product promotion) can be analyzed from account name, profile, whether group buying is listed, and account video content, etc
　　② 爆款視頻，一個視頻能成為爆款，是直接了當的說明了用戶的喜好，
　　② A popular video, a video that can become a popular product, is a direct indication of the user's preferences,
　　2. 爆款視頻
　　2. Popular videos
　　① 但是視頻能爆的原因有很多，所以要妥善選擇！很多人會把“高贊”、“高評論”、“高轉化”搞混淆，有些搞笑類的視頻可能點贊量和評論量的數據很好，但對團購的轉化不一定好，所以要注意區分哦
　　① But there are many reasons why videos can go viral, so it's important to choose wisely! Many people confuse "high likes", "high comments", and "high conversions". Some funny videos may have good data on likes and comments, but their conversion to group buying may not be good, so it is important to distinguish between them
　　② 爆款視頻篩選方式：主要以團購售賣量、評價賬號、評價內容作為判斷依據
　　② Selection method for popular videos: mainly based on group buying sales volume, review accounts, and review content as the judgment criteria
　　一、我把XXX怎么樣了?
　　1、 What have I done with XXX?
　　比如:我把閨蜜的化妝品全扔了。
　　For example, I threw away all of my best friend's cosmetics.
　　二、什么什么是一種怎樣的體驗?比如:花多少錢被三個美容師折騰三個小時是一種怎么樣的體驗?
　　2、 What is what kind of experience? For example: How much does it cost to be tossed around by three beauticians for three hours? What kind of experience is it?
　　具體要“模仿”什么？1. 賬號名稱、頭圖、簡介很多美業商家不重視基礎設置的三要素，但基礎設置可以讓用戶直觀的了解我們是做什么的，對我們賬號是非常有用的。我們之前也有文章詳細分析過，這里就不展開了。這里主要提一下，大家可以從一些優秀賬號中模仿“簡介”的描述2. 視頻作品可以模仿的主要包含：視頻內容（故事主線）、拍攝角度（環境、護理流程）、背景音樂、臺詞、視頻封面等。對以短視頻為主的抖音平臺來說，這個是非常重要的。
　　What exactly do we need to 'imitate'? 1. Account name, header image, and introduction. Many beauty industry merchants do not attach importance to the three elements of basic settings, but basic settings can allow users to intuitively understand what we do, which is very useful for our account. We have analyzed it in detail in previous articles, so we won't delve into it here. Here we mainly mention that you can imitate the description of "Introduction" from some excellent accounts The main elements that can be imitated in video works include: video content (storyline), shooting angle (environment, nursing process), background music, dialogue, video cover, etc. This is very important for short video based Tiktok platforms.
　　三，如果是你怎么怎么樣了，你會怎么辦?
　　3、 What would you do if it were you?
　　比如:如果你臉上長痘了，千萬別用這
　　For example, if you have acne on your face, don't use this
　　個，否則跑得太快。
　　Otherwise, run too fast.
　　四、我被誰誰誰上了一課。比如:開了九年美容院，
　　4、 I was taught a lesson by whoever. For example, I have been running a beauty salon for nine years,
　　居然被一個九七年的小姑娘上了一課。
　　I was actually taught a lesson by a little girl from 1997.
　　3. 視頻標題、發布時間一個好的標題，往往能讓一個視頻數據暴漲，還有添加的話題，也是非常有參考性的。
　　3. A good video title and release time can often skyrocket a video's data, and the added topics are also very informative.
　　五、事情是這樣的，我有一個朋友比如:我有一個朋友開了七年美容院，
　　5、 The thing is, I have a friend who has been running a beauty salon for seven years,
　　它讓我徹底顛覆了對美顏的認知。去美容院的女人怎么了?比如:女人去美容院花前怎么了?把所有的時間都給了家務孩子工作，身心俱疲的時候，給自己兩個小時休息保養的時間，這有錯嗎?說點什
　　It completely overturned my perception of beauty. What happened to the woman who went to the beauty salon? For example, what happened when a woman went to a beauty salon for a flower? Is it wrong to give oneself two hours of rest and maintenance when children are physically and mentally exhausted from household chores and work all their time? Say something

　　總結但是最重要的還是行動起來！實際操作起來無論開頭好與壞，堅持下去總會有結果！最怕的還是猶豫、只看不行動！
　　Summary, but the most important thing is to take action! In practical operation, regardless of whether the beginning is good or bad, persisting will always lead to results! The scariest thing is still hesitation and watching without taking action!
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